Basic Company and Exhibition Data

Let’s start with the simple but important information:

• Company name and contact person – so we can quickly coordinate all details.
• Phone number and e-mail – for fast communication.
• Exhibition name and location – the type of event and venue matter.
• Dates of the exhibition and deadline for design approval – to prepare the stand on time without stress.

These details may look obvious, but they set the rhythm for the whole project.

Stand Parameters

This is the “skeleton” of the future project:

• Area, number of floors, height, length/depth – basic dimensions that define the architecture.
• Type of stand: island, semi island, or corner.
• Approximate budget – helps us choose the right materials and solutions.

The clearer the limits, the faster designers can propose realistic options.

Construction Elements

Floor, podium, lighting, number of counters – all these details create atmosphere and make the stand functional.

• Floor covering: carpet makes it cozy, laminated panels add a strict look.
• Podium and lighting – highlight key exhibits.
• Information counters: number and special features.
• Suspensions – for banners or lighting equipment.

Functional Zones

Think about the people who will visit your stand. Also consider details that may not be obvious at first:

• Meeting areas – for business discussions.
• Storage rooms – for materials and equipment.
• Exhibits and the key element of the stand – the main attraction.
• Multimedia – screens, projectors, interactive panels.
• Flowers and decoration – create atmosphere and leave a strong impression.

Brand Visual Identity

Here is where the magic begins. To make the stand “speak” your brand language, we need:

• Logos in vector formats (PDF, CDR) – for high quality printing and scaling.
• Corporate colors according to RAL palette – to match your brand book.
• Slogans and images for posters – to strengthen brand communication.
• Brand book or style guide – to keep a consistent visual language.

Without these elements, the stand may lose individuality and look like “just another booth.”

Additional Materials

• Pavilion plan – to consider the stand’s position relative to entrance, visitor flow, and neighbors.
• Reference examples – photos of your past stands or designs you like.
• Preferences for style, colors, and materials – so the design reflects your company’s personality.

Conclusion

To create a stand that attracts clients and promotes your brand (not just decoration), the client should prepare:

• logos and corporate colors,
• stand parameters and budget,
• materials for visual design,
• preferences for style and atmosphere.

We always say: the more information you give us at the start, the fewer surprises you will face at the end. The result will be a stand that works for your brand and draws the attention of visitors.

For consultation and stand design, contact us by phone or write to info@globalexpoitaly.it.