In this selection, we highlight six trade shows worth considering for participation in 2026. These are events where visual impact and stand architecture play a crucial role.

1. IMM Cologne

City: Cologne

Dates: 20-23 January 2026

Focus: interior design, furniture, living spaces

IMM Cologne marks the beginning of the furniture year. In 2026, the central theme will be World of Interiors, covering the full spectrum of home solutions – from premium collections to more accessible formats. For stand designers, this exhibition is not just about shapes, but about atmosphere. We recommend using tactile materials, soft lighting, and architectural accents to create a space that feels inviting and emotionally engaging.

 

2. Fruit Logistica

City: Berlin

Dates: 4-6 February 2026

Focus: fresh produce, logistics, packaging

Fruit Logistica is the world’s leading event for fresh products. It’s not only about technology, but also about visual presentation: bright colors, natural textures, and eco-friendly messaging. We often incorporate live plants, wooden structures, and open tasting zones to highlight the freshness and authenticity of the brand.

 

3. ITB Berlin

City: Berlin

Dates: 3-5 March 2026

Focus: tourism, hospitality, travel tech

ITB Berlin is the largest tourism trade show in the world. In 2026, it will celebrate its 60th anniversary and cover segments ranging from luxury travel to medical tourism. For brands, it’s not just about presenting a destination – it’s about creating an atmosphere. Scents, sounds, and visual metaphors play a key role. We often use immersive elements to turn the stand into a “portal” that transports visitors into a country or concept.

  

4. FIBO

City: Cologne

Dates: 16-19 April 2026

Focus: fitness, health, wellness, sports nutrition

FIBO is all about energy, movement, and visual impact. In 2026, the spotlight will be on mindful living and digital fitness solutions. We design stands with active zones, LED screens, demo areas for equipment, and photo spots – everything needed to attract attention and leave a lasting impression.

 

5. Intersolar Europe

City: Munich

Dates: 23-25 June 2026

Focus: solar energy, photovoltaics, sustainable technologies

Intersolar Europe is the world’s largest exhibition for solar energy. In 2026, special attention will be given to agro-PV systems and floating solar installations. For exhibitors, it’s a chance to present not just equipment, but a vision of a sustainable future. We recommend using eco-friendly materials, live plants, and nature-inspired architecture to reinforce the message.

 

6. InnoTrans

City: Berlin

Dates: 22-25 September 2026

Focus: transport technology, railway infrastructure

InnoTrans is all about scale, engineering, and precision. Exhibition stands often resemble miniature train stations or control cabins. We design spaces where visitors can not only see the product, but experience it – whether through train mockups, VR tours, or interactive control panels.

 

What does this mean for your brand?

A trade show is more than just a product showcase. It’s a chance to tell a story, engage your audience, and create a lasting impression. As a team that designs and builds turnkey exhibition stands, we know how to transform square meters into a space that truly works for you. If you’re planning to exhibit at one of these events, let’s talk about how to make your stand not just visible – but unforgettable.

For consultation and stand design, feel free to call us or email info@globalexpoitaly.it.