Trade Shows in Italy 2026: 7 Key Events Worth Attending
Working with international brands and designing booths for Europe’s leading trade shows, we at GlobalExpo see firsthand how Italy remains one of the most vibrant and visually compelling markets. In 2026, the country will host major events across beauty, design, gastronomy, motorcycles, hospitality, perfumery, pet products, and more – each offering a chance to build a booth that enhances your brand image rather than simply fills space.
Below, we’ve compiled an overview of 7 standout exhibitions, complete with dates, themes, and reasons why participating could be a strategic move for your business.
1. Cosmoprof Worldwide Bologna
March 26-29, 2026
Bologna
Cosmetics, skincare, perfumery, packaging
Cosmoprof is the largest international platform for the beauty industry. It brings together manufacturers, distributors, buyers, and trendsetters. Participating is a chance to showcase your brand, connect with clients and partners, and expand into new markets.
2. EICMA – International Motorcycle Exhibition
November 6-9, 2026
Milan
Motorcycles, electric scooters, accessories, technology
EICMA is the world’s leading event in the two-wheeled transport sector. It’s not just an exhibition, but a dynamic show featuring test rides, product launches, and live performances. Participation offers direct access to bikers, engineers, investors, and media.
3. Cersaie – International Exhibition of Ceramic Tiles and Bathroom Furnishings
September 21-25, 2026
Bologna
Tiles, interior design, architecture, bathroom furniture
Cersaie is a key meeting point for designers, architects, and manufacturers. It showcases trending designs, innovative materials, technologies, and aesthetic solutions. Participating helps strengthen your brand and build valuable connections with design and architectural firms.
4. Macfrut – International Fruit and Vegetable Exhibition
May 6-8, 2026
Rimini
Fruits, vegetables, agrotechnologies, packaging, logistics
Macfrut is a leading trade show in the agri-food sector, covering the entire supply chain – from seeds and technologies to packaging and export. It offers a strategic opportunity to present your products, establish international partnerships, and stay ahead of trends in sustainable agriculture.
5. MIDO – International Exhibition of Optics and Eyewear
February 8-10, 2026
Milan
Optics, eyewear, lenses, technology, fashion
MIDO is the world’s largest exhibition for optics and eyewear. It brings together manufacturers, designers, buyers, and tech innovators. Participating allows you to present your products, build international connections, and follow the latest trends in vision and style.
6. TUTTOFOOD Milano
May 11-14, 2026
Milan
Food products, beverages, agri-innovation
TUTTOFOOD is an international B2B exhibition that connects producers, retailers, and the HoReCa sector. It’s a space for tastings, negotiations, and launching new brands. Participation opens doors to global networks and emerging trends in gastronomy.
7. Esxence – The Art Perfumery Event
June 3-6, 2026
Milan (Allianz MiCo)
Niche and artistic perfumery
Esxence is a trade show where perfumery becomes art. It gathers creators, buyers, distributors, and fragrance enthusiasts. Participating is a chance to present your brand, meet partners, and draw inspiration from the scents of the future.
Global Expo has been building exhibition stands across Europe for over 10 years, including throughout Italy. Our production facility is based in Bologna, allowing us to operate quickly and efficiently at Italy’s largest trade shows. We create stands that highlight your brand, meet all technical requirements, and reflect the aesthetics of each event.
For assistance with project development, call us or send an email to info@globalexpoitaly.it.
