{"id":9238,"date":"2025-04-01T14:42:47","date_gmt":"2025-04-01T12:42:47","guid":{"rendered":"https:\/\/www.globalexpoitaly.it\/?p=9238"},"modified":"2025-10-13T09:31:24","modified_gmt":"2025-10-13T07:31:24","slug":"participation-in-exhibitions-secrets-of-long-term-partnerships","status":"publish","type":"post","link":"https:\/\/www.globalexpoitaly.it\/en\/participation-in-exhibitions-secrets-of-long-term-partnerships\/","title":{"rendered":"FLOWERS AND PLANTS ON THE STAND: SECRETS OF IMPRESSIVE DESIGN"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8uf8fx2-a1c8b2aa2691896f3a3b6074db94a0ad\">\n#top .av-special-heading.av-m8uf8fx2-a1c8b2aa2691896f3a3b6074db94a0ad{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m8uf8fx2-a1c8b2aa2691896f3a3b6074db94a0ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m8uf8fx2-a1c8b2aa2691896f3a3b6074db94a0ad .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m8uf8fx2-a1c8b2aa2691896f3a3b6074db94a0ad av-special-heading-h3  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >FLOWERS AND PLANTS ON THE STAND: SECRETS OF IMPRESSIVE DESIGN<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-m8ufeav6-03fc0c427532e598fc21dbf09e9b5835 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Plants and flowers play an important role in the design of exhibition spaces: they not only create a cosy atmosphere, but also attract the attention of visitors with their natural beauty. However, phytodesign can become a tool that can emphasise the uniqueness of a brand, convey its philosophy and enhance the impression of the product. Let&#8217;s take a look at how different elements of floristry can transform an exhibition stand.<\/span><\/p>\n<\/div><\/section>\n<div  class='hr av-2umons-38d7f571e7909c3339c95e0a6c543e7e hr-default  avia-builder-el-2  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8ufxn10-94db3ce3ac3973e29a332d1289954938\">\n.avia-image-container.av-m8ufxn10-94db3ce3ac3973e29a332d1289954938 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8ufxn10-94db3ce3ac3973e29a332d1289954938 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8ufxn10-94db3ce3ac3973e29a332d1289954938 av-styling- avia-align-center  avia-builder-el-3  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9239 avia-img-lazy-loading-not-9239 avia_image ' src=\"https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND-300x300.jpg\" alt='FLOWERS AND PLANTS ON THE STAND: SECRETS OF IMPRESSIVE DESIGN' title='3D image in loft style on a light gray background on the theme of FLOWERS AND PLANTS ON THE exhibitional STAND'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND-300x300.jpg 300w, https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND-80x80.jpg 80w, https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND-768x768.jpg 768w, https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND-36x36.jpg 36w, https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND-180x180.jpg 180w, https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND-705x705.jpg 705w, https:\/\/www.globalexpoitaly.it\/wp-content\/uploads\/2025\/04\/3D-image-in-loft-style-on-a-light-gray-background-on-the-theme-of-FLOWERS-AND-PLANTS-ON-THE-exhibitional-STAND.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-m8ufxa1a-37534152853b7162f77a0493c5acde83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Flowery tenderness: an elegant accent<\/span><\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Flowers are often used not only in product design or advertising, but also as part of the marketing strategy at events. They epitomise lightness, elegance and naturalness, adding a hint of luxury to a brand. Fresh flowers are expensive, so they can be combined with artificial counterparts that are hard to distinguish from live ones thanks to modern technology. This approach allows you to emphasize brand values \u200b\u200band bring sophistication even in a business environment.<\/span><\/span><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tip: To create a minimalist look, you can use mono bouquets in vases \u2013 this is a modern trend that will give a stylish look to the stand.<\/span><\/span><\/span><\/em><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Spectacular scale: trees and shrubs<\/span><\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The use of trees in stand design is becoming increasingly popular. This solution makes the brand stand out, creates a cozy feeling and evokes warm emotions in visitors. Trees can also be used to emphasize the origin of the brand: sakura trees are ideal for Japanese companies, while citrus or palm trees are ideal for brands from southern countries.<\/span><\/span><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tip: Choose trees specific to the region associated with your brand to emphasize its identity.<\/span><\/span><\/span><\/em><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Evergreen classics: green walls<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Green walls made of moss are becoming more and more common at trade fairs. They look imposing, suppresses noise and emphasizes space, which is particularly useful for meeting areas or information desks. It can be complemented with ferns, flowers and dried flowers to create a unique composition.<\/span><\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Floating Forms: Vertical Greening<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Greening walls and ceilings has become a popular trend in modern floristry over the past few years, offering a sense of seclusion and comfort. Plants on walls and ceilings seem to envelop the space, adding intrigue and emphasizing the inner world of individuals. These elements beautifully convey the philosophy of a brand that cares about the well-being of its clients.<\/span><\/span><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tip: For vertical greening, choose hardy plants such as ivy, chlorophytum, callisia, or fern.<\/span><\/span><\/span><\/em><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">How to choose plants for a stand?<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Designers, florists and decorators work together to select plants that will not only fit the conditions of the stand, but also harmonize with the overall design. The key factor is the brand philosophy and an integrated approach that allows the plants to reveal their beauty and leave an unforgettable impression on visitors. For design assistance call us or send an email For design assistance call us or send an email to <a href=\"mailto:Info@globalexpoitaly.it\">info@globalexpoitaly.it<\/a>.<\/span><\/span><\/span><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":9239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[152,151,153],"class_list":["post-9238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-green-walls-on-the-stand","tag-plants-on-the-stand","tag-vertical-greening"],"_links":{"self":[{"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/posts\/9238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/comments?post=9238"}],"version-history":[{"count":4,"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/posts\/9238\/revisions"}],"predecessor-version":[{"id":9369,"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/posts\/9238\/revisions\/9369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/media\/9239"}],"wp:attachment":[{"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/media?parent=9238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/categories?post=9238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalexpoitaly.it\/en\/wp-json\/wp\/v2\/tags?post=9238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}